About us

Our Story

Our Vision came to life one summer night in 2020 during the pandemic when sitting around a camp fire discussing our goals for the future.  Being forced to close one small business as it was deemed non essential, we struggled to find another path! With Darryl having 10 years experience in designing apparel, &  both of us having the love for design & fashion & a passion for comfy clothes, that’s when South Shore Co. was brought to life!

With both having a love for the outdoors, camping, boating, turtles, our beautiful SOUTH SHORE sunsets, & the stunning view of St.Clair River & living along the SOUTH SHORE of Lake Huron we created our South Shore Turtle logo & our South Shore (SS)Anchor logo!

Our goal is to become a trusted brand with the comfort & style known for fashionable, affordable clothing! Our logo's, designs and apparel are designed to flatter while also offering comfort in your busy lifestyle.

We do our own work and take pride in what we do, we put our heart and soul into everything we do. We believe in our company, and stand behind our brand and we are devoted to our customer's and offer the utmost customer service.  Our followers become our family.

South Shore Co. Apparel is a lifestyle apparel brand that appeals to the shopper that loves comfort and style. Our goal is to be your bonfire hoodie, your cold morning sweater, your boating or fishing t-shirt, your relaxing by the lake hat, no matter your lifestyle we want you to rep your South Shore Apparel with comfort!!

Our Moto is …."The South Shore is the best Shore for Shore!!" rep your shore in comfort and style with South Shore Co Apparel.

Send us photos of YOUR shore to be featured on our website and social media!

We have a love for turtles and our Canadian lakes; which is why for every purchase through South Shore Co we donate to  SEETurtles , who saves at least one sea turtle per purchase. We also donate to Watersheds Canada, for every purchase to help protect our lakes and environment.

Follow us on

YT @southshoreco
FB @southshoreco23
IG @thesouthshoreco
TikTok @southshoreco


Just added to your wishlist:
My Wishlist
You've just added this product to the cart:
Go to cart page