About us

Our Story

Our Vision came to life in the summer of 2020 during the pandemic, when sitting around our camp fire discussing our goals for the future.  Being forced to close one small business as it was deemed non-essential, we struggled to find another path! With Darryl having 10 years experience in designing apparel and with both of us having the love for design & fashion and a passion for comfy clothes, that’s when South Shore Co was brought to life!
Our inspiration for our name and logo’s came from a huge love for turtles and living along the South Shore of Lake Huron!
Our beautiful South Shore sunsets, the stunning view of Lake Huron and St. Clair River! That’s when we created our South Shore Turtle logo & our South Shore (SS)Anchor logo!
We have a love for turtles and our Canadian lakes; which is why for every purchase through South Shore Co we donate to  SEETurtles @see_turtles , who saves at least one sea turtle per purchase. We also donate to Watersheds Canada @watershedscanada, for every purchase to help protect our lakes and environment. We believe in our company, and we stand behind our brand.  We are devoted to our customer's and offer the utmost customer service.  Our followers become our family. South Shore Apparel is a lifestyle apparel brand that appeals to the shopper that loves comfort and style.
Our Moto is …."The South Shore is the best Shore for Shore!!"
Send us photos of YOUR shore to be featured on our website and social media!
Follow us on
YT @southshoreco
FB @southshoreco23
IG @thesouthshoreco
TikTok @southshoreco
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