Rooted on Lake Huron and inspired by the gentle strength of the turtle; this collection represents resilience; calm; growth; and the meaningful journey we all walk. The turtle has always been at the heart of South Shore Co.™; a reminder to keep moving forward no matter the pace; to stay grounded; and to never give up.

Every piece in the Turtle Collection carries this deeper meaning; whether the turtle is proudly displayed on the outside of the garment or placed thoughtfully inside near the neckline. Even when it isn’t visible; it is always there; close to you; reminding you of your strength; your story; and the lakeside lifestyle that brings us all together.

Crafted in soft fabrics; shoreline-inspired colours; and intentional designs; this collection is made for those who embrace the outdoors; value wellness; and feel connected to the peaceful rhythm of the Great Lakes. Wear it for sunrise shoreline walks; cozy weekends; daily routines; and any moment when you need a gentle reminder that life is a journey; and you’re strong enough to keep going.

The turtle is more than a symbol; it’s the heart of our brand; and a reflection of the resilience we all carry within. Live the Lakeside Life™ with purpose; peace; and authenticity.